Trademarks are recognizable signs, designs, or expressions distinctive of your products or services. This type of Intellectual Property should be treated as physical property: you can create, register, sell, license it, pass it on to your heirs, etc.
Many times, TRADEMARKS ARE THE COMPANY’S MOST VALUABLE ASSET, since a brand many times brings reactions on consumers such as the feeling of prestige, trust, quality, etc. Think about all the well-known brands and all the feelings and ideas they create for consumers. Read our blog about a famous brand here.
Protecting a brand through the trademark process is not only for big, multinational corporations. There is an incredible value in small business creating brands and protecting them through trademarks. Moreover, business owners must avoid possible disputes for trademark infringement. Trademark registration provides legal standing for such disputes.
Our Trademark Services:
- Trademark Filing
- Trademark Renewal
- Trademark Modification
- Trademarks in Mexico, Central America, Europe, Africa and Asia
- Cease and Desist Letters to Infringers
- Communications with USPTO
FROM BRANDING TO TRADEMARK
Many confuse brands with trademarks. The distiction can be summarized like this: Creating brands is a marketing process. Trademark registration provides legal protection backed in the USA by the venerable USPTO (United States Patent and Trademark Office).
Also, some confuse patents with trademarks. Patents are unique inventions while trademarks are the names, designs, sounds graphics, or slogans that make your product distinct from the competition. An invention is the cell phone while the brand is Google Pixel Phone, IPhone, etc.
Creating a brand does not warrant ownership. Only brand registration at the federal level protect your brand, name, logo or slogan against claims. Therefore, investing in trademark registration is a smart move for all with these intangible assets. Even equally important is the selection of a competent trademark attorney that can guide you in the process.
Attorney Marcos Has Filed Thousands of Trademarks
Attorney Marcos E. Garciaacosta can assist you in the early stages of creating a trademark for a product or service, including in-depth research.
Marcos has experience filing thousands of trademarks with the United States Patent and Trademark Office and internationally in different jurisdictions such as Mexico, the European Union, etc.
He can answer any office actions issued by The United States Patent and Trademark Office (USPTO).
Additionally, you can reach us to renew, modify and fix any existing trademark.
Attorney Marcos can also monitor the trademark and defend it from trademark infringers. From cease and desist communications to litigation, our firm can assist you to protect your valuable assets.
As the Super Bowl® LVII approaches, have you noticed how the term "Super Bowl" is not often mentioned in commercials and other forms of advertising? Instead, they use words like "The Big Game" or something similar. That's because the National Football League (NFL)...
Mariah Carey is denied the "The Queen of Christmas" trademark, but she is still a Queen.
An accusation of trademark infringement is an expensive and time-consuming inconvenience. Before using or registering a trademark for a logo or catchy slogan for your business or product, you must ensure no one else had already trademarked something similar or has...
Are you choosing the name for your business or products? A trademark search is the first step to determining if another company is already using the mark. Imagine if you print labels and brochures, develop a website, run ads and spend valuable time...
Arizona State University (ASU) and the Arizona Board of Regents (ABOR) cannot sue the owner of an Instagram account over trademark infringement claims. The Ninth Circuit upheld the lower court decision in May 2022, throwing out ABOR-ASU's lawsuit. The University's...