Trademarks are recognizable signs, designs, or expressions distinctive of your products or services. This type of Intellectual Property should be treated as physical property: you can create, register, sell, license it, pass it on to your heirs, etc.
Many times, TRADEMARKS ARE THE COMPANY’S MOST VALUABLE ASSET, since a brand many times brings reactions on consumers such as the feeling of prestige, trust, quality, etc. Think about all the well-known brands and all the feelings and ideas they create for consumers. Read our blog about a famous brand here.
Protecting a brand through the trademark process is not only for big, multinational corporations. There is an incredible value in small business creating brands and protecting them through trademarks. Moreover, business owners must avoid possible disputes for trademark infringement. Trademark registration provides legal standing for such disputes.
Our Trademark Services:
- Trademark Filing
- Trademark Renewal
- Trademark Modification
- Trademarks in Mexico, Central America, Europe, Africa and Asia
- Cease and Desist Letters to Infringers
- Communications with USPTO
FROM BRANDING TO TRADEMARK
Many confuse brands with trademarks. The distiction can be summarized like this: Creating brands is a marketing process. Trademark registration provides legal protection backed in the USA by the venerable USPTO (United States Patent and Trademark Office).
Also, some confuse patents with trademarks. Patents are unique inventions while trademarks are the names, designs, sounds graphics, or slogans that make your product distinct from the competition. An invention is the cell phone while the brand is Google Pixel Phone, IPhone, etc.
Creating a brand does not warrant ownership. Only brand registration at the federal level protect your brand, name, logo or slogan against claims. Therefore, investing in trademark registration is a smart move for all with these intangible assets. Even equally important is the selection of a competent trademark attorney that can guide you in the process.
Attorney Marcos Has Filed Thousands of Trademarks
Attorney Marcos E. Garciaacosta can assist you in the early stages of creating a trademark for a product or service, including in-depth research.
Marcos has experience filing thousands of trademarks with the United States Patent and Trademark Office and internationally in different jurisdictions such as Mexico, the European Union, etc.
He can answer any office actions issued by The United States Patent and Trademark Office (USPTO).
Additionally, you can reach us to renew, modify and fix any existing trademark.
Attorney Marcos can also monitor the trademark and defend it from trademark infringers. From cease and desist communications to litigation, our firm can assist you to protect your valuable assets.
Independently of the size of their business, owners must pay attention to the trademark basics. Many business owners dedicate efforts and money to branding, but without the trademark protection, others can steal the brand. Without careful research, your branding...
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Trademark protection is not expensive, but an investment in your brand. Filing with USPTO require expert guidance. Call us (480)324-6378 for a consultation.