Trademark Law

Trademarks are recognizable signs, designs, or expressions distinctive of your products or services. This type of Intellectual Property should be treated as physical property: you can create, register, sell, license it, pass it on to your heirs, etc.

Many times, TRADEMARKS ARE THE COMPANY’S MOST VALUABLE ASSET, since a brand many times brings reactions on consumers such as the feeling of prestige, trust, quality, etc. Think about all the well-known brands and all the feelings and ideas they create for consumers. Read our blog about a famous brand here.

Protecting a brand through the trademark process is not only for big, multinational corporations. There is an incredible value in small business creating brands and protecting them through trademarks. Moreover, business owners must avoid possible disputes for trademark infringement. Trademark registration provides legal standing for such disputes.

Our Trademark Services:

• Trademark Filing
• Trademark Renewal
• Trademark Modification 
• Trademarks in Mexico, Central America, Europe, Africa and Asia
• Cease and Desist Letters to Infringers
• Communications with USPTO

FROM BRANDING TO TRADEMARK

Many confuse brands with trademarks. The distiction can be summarized like this: Creating brands is a marketing process. Trademark registration provides legal protection backed in the USA by the venerable USPTO (United States Patent and Trademark Office).

Also, some confuse patents with trademarks. Patents are unique inventions while trademarks are the names, designs, sounds graphics, or slogans that make your product distinct from the competition. An invention is the cell phone while the brand is Google Pixel Phone, IPhone, etc. 

Creating a brand does not warrant ownership. Only brand registration at the federal level protect your brand, name, logo or slogan against claims. Therefore, investing in trademark registration is a smart move for all with these intangible assets. Even equally important is the selection of a competent trademark attorney that can guide you in the process.