When entrepreneurs choose a business name or logo, they just want to create a brand and a business identity, not defend the business against a trademark lawsuit. The recent legal dispute between Buc-ee’s and Beaver’s Mini Mart illustrates why trademark...
As a business owner, you’re likely focused on growing your brand, expanding your client base, and protecting your intellectual property. But amid these priorities, there’s an unfortunate reality you may have already encountered: Trademark fraud. Perhaps you...
As the Super Bowl® LVII approaches, have you noticed how the term “Super Bowl” is not often mentioned in commercials and other forms of advertising? Instead, they use words like “The Big Game” or something similar. That’s because the...
Mariah Carey is denied the “The Queen of Christmas” trademark, but she is still a Queen.
An accusation of trademark infringement is an expensive and time-consuming inconvenience. Before using or registering a trademark for a logo or catchy slogan for your business or product, you must ensure no one else had already trademarked something similar or has...
Are you choosing the name for your business or products? A trademark search is the first step to determining if another company is already using the mark. Imagine if you print labels and brochures, develop a website, run ads and spend valuable time...
Arizona State University (ASU) and the Arizona Board of Regents (ABOR) cannot sue the owner of an Instagram account over trademark infringement claims. The Ninth Circuit upheld the lower court decision in May 2022, throwing out ABOR-ASU’s lawsuit. The...
How to build a great trademark? Novle, Community Activators can show many businesses how to create a brand that can be protectable, becoming a superb trademark. What is Novle? Novle, Community Activators™ is a firm beyond traditional marketing services. Carlos...
The Metaverse is coming into your life and many brand owners are getting ready to jump at the opportunity to participate and cash on the virtual world. But before they need to know about this digital world. For the most part, we are talking about the big firms....
Bandas y conjuntos musicales deben de conocer los aspectos básicos de la protección de marcas y derechos de autor seleccionando la adecuada guía legal. El Abogado Marcos te puede ayudar.
