The Metaverse is coming into your life. Brand owners are getting ready to jump at the opportunity to participate in the Metaverse and cash on the virtual world. They are also getting ready to protect their trademarks. Make no mistake about it. For the most part, we...
The Metaverse is coming into your life and many brand owners are getting ready to jump at the opportunity to participate and cash on the virtual world. But before they need to know about this digital world. For the most part, we are talking about the big firms....
Independently of the size of their business, owners must pay attention to the trademark basics. Many business owners dedicate efforts and money to branding, but without the trademark protection, others can steal the brand. Without careful research, your branding...
Trademark Squatting is a practice that can confront businesses with unexpected cost and hassles. Read about the Washington Redskins re-branding troubles.
Fashion icon fights to salvage her most important asset: her registered trademark and brand.
This year has been one of protests and indignation. The number of black individuals deaths by police forces across the USA shook our consciences. The Black Lives Matter protests and demonstrations against police brutality sparked also introspection into all forms...
Millennial entrepreneurs bring to Arizona an artisanal mezcal from Oaxaca, protecting their brand with USPTO.
Persons can be powerful marketing tools who can command millions of dollars in revenue. We are talking of celebrities and influencers such as Ariana Grande selling and endorsing products. Recently, two litigation cases have been reported about the unappropriated...
Beverage entrepreneurs most protect their marketing efforts filing trademarks.
Both Brands and trademarks are important concepts in the business world, not only for big companies but for small business, entrepreneurs and start-ups. However, sometimes people do not understand the difference between them and use them interchangeably, blurring...
