Protecting Trademarks in the Metaverse

Mar 25, 2022

The Metaverse is coming into your life. Brand owners are getting ready to jump at the opportunity to participate in the Metaverse and cash on the virtual world. They are also getting ready to protect their trademarks.

Make no mistake about it.

For the most part, we are talking about the big firms. Think about Facebook, which changed its corporate name to Meta. Disney, Hyundai, and Nike, to name a few, are also staking a claim in the Metaverse.

Is your company ready to tackle the future?

The Metaverse already exists.

But, what is the Metaverse? The Metaverse, in short, is the joining of physical and digital worlds. The concept is not new. Think how game platforms such as Fortnite and Second Life have been running metaverse-like experiences for users for two decades.

The Metaverse has been gaining steam since companies are starting to invest time and money into developing the “verse.”

“Attorneys are prepared to defend trademark infringement in the Metaverse, the same way they do in the real world for products or services.”

Attorney Marcos

The potential gains for companies are significant: brand awareness, presence, and, importantly, data collection on consumer behavior.

Trademark Attorneys Already Work with Metaverse products.

Trademark attorneys are already working with Metaverse brands and trademarks and advising companies.

First, they are encouraging their clients to explore opportunities in the Metaverse.

Second, they are either adding classes into already existing trademark filings with USPTO or creating new filings for Metaverse-specific products.

USPTO stands for the United States Patent and trademark office and is the federal agency responsible for granting U.S. patents and registering U.S. trademarks.

However, the Metaverse has not prompted the creation of new classes with the USPTO.

Classes for Digital Products

Attorneys file Meraverse products and services with Classes 09, 35, 41, and 42. These classes pertain to the use of digital products. 

In other words, the classification for digital brands already exists, and trademark attorneys have been working on trademarking digital products and services.

One concrete example is Hyundai Motor Company. The company launched a digital product called Mobility Adventure last October. Mobility Adventure exists on the gaming platform and metaverse Roblox featuring Hyundai Motor’s products and future mobility solutions. 

“The metaverse is a groundbreaking area for brands and intellectual property creators,” said attorney Marcos E. Garciaacosta. “Consumer brand owners need to be aware of the opportunities. As with any other trademark, they need to get the formal protection that a federal and international registration provides, or risk losing to other competitors worldwide”.

“Attorneys are prepared to defend trademark infringement in the Metaverse, the same way they do in the real world for products or services,” said Attorney Marcos. Bringing the intellectual property attorneys to the game tells you that many companies are serious about something that seems like a fantasy world.”

Trademark Attorney Marcos E. Garciaacosta

Attorney Marcos E. Garciaacosta is ready to advise companies on how to file, modify and renew applications with USTPO that cover protections on the Metaverse Universe.

He is ready to participate with you in the future of branding and technology.

Contact us for an appointment by calling (480) 324-6378.

Follow him @legalbizglobal and @iplawmarcos.

Questions about your Case?

Schedule Your FREE 15-Min Consultation

What client have to say…