When you are famous, or the child of a famous person, your name can be a precious asset that must be protected. American and global laws and regulations allow people to register any name, graphic, jingle, color or other sensorial stimuli as a trademark subject to meeting certain criteria. Those registrations must be associated with a specific product or service and not in conflict with other owners. For a singer, that can be an easy choice, as David Bowie did. Now his heirs are enjoying the fruits of Bowie’s work.
US President Trump is probably the most famous example of creating and managing a brand. Ivana, his former wife, Ivanka, his daughter, and Melania, his current wife, are following in his footsteps of protecting their names as brands. Their brands span the scope of jewelry, clothing, hotel management, and more.
Although registration is not mandatory to claim rights over a trademark, it creates documented title on property that can be transferred in life or upon death via a will, testament or trust.
Beyonce’s daughter is the latest and maybe youngest to join the list. She is just five years old and she, or better said her parents, will be launching a line of beauty products bearing her name Blue Ivy Carter. We can only expect more products being launched in the future bearing the little jewel’s name.
US President Trump is probably the most famous example of creating and managing a brand. Ivana, his former wife, Ivanka, his daughter, and Melania, his current wife, are following in his footsteps of protecting their names as brands. Their brands span the scope of jewelry, clothing, hotel management, and more.
Although registration is not mandatory to claim rights over a trademark, it creates documented title on property that can be transferred in life or upon death via a will, testament or trust.
Beyonce’s daughter is the latest and maybe youngest to join the list. She is just five years old and she, or better said her parents, will be launching a line of beauty products bearing her name Blue Ivy Carter. We can only expect more products being launched in the future bearing the little jewel’s name.